Maloja is home in the Chiemgau Alps and was established due to the love of nature and outdoor sport. This is precisely the case for the sports- and leisurewear of the brand, which combines high functionality with a unique design as well as old-fashioned materials with modern cuts. Maloja philosophy was born on a trip into the small, sleepy village with the perfect snow conditions near St. Moritz in 2001. Maloja means that you should share pleasant moments with joy and your friends and that you should never lose your curiosity for life and that you do not need much to experience something special – just a little courage to leave the common trails and to discover and risk something new. This is the feeling that Maloja conveys with their stylish functional clothing for mountain biking, road cycling, snowboarding or skiing. The Maloja typical design with strong colors, retro-flair and ethno-inspired graphics is also picked up in the casual street- and active-wear as well as in cool accessories and it gives the whole collection a special flair, which won’t be found again any similar in the outdoor scene.